E-recruitment and training comprehensiveness: untapped antecedents of employer branding

Abstract

Purpose: The purpose of this paper is to highlight e-recruitment and training comprehensiveness as the untapped antecedents of employer branding (EB) in the relevant literature, which might enhance the employer s knowledge and lead to organisational development. Design/methodology/approach: This study adopts an exploratory conceptual modelling approach based on the extant literature from 1964 to 2017 using the databases of Emerald, EBSCO, Scopus, Proquest, JSTOR and search engines such as Google Scholar to ensure the reliability of the literature. Findings: This paper suggests that e-recruitment and training comprehensiveness might be the untapped antecedents of EB as compared to traditional recruitment and training process explored in earlier studies. Research limitations/implications: The viewpoint can be further refined through academic conceptualisation and empirical validation. Practical implications: This paper lays a conceptual foundation in the emerging area of EB. Ideas expressed herein can be approached by academicians. Originality/value: Past studies have not explored e-recruitment and training comprehensiveness as the antecedents of EB. This work provides knowledge that candidly contributes to the conceptualisation of e-recruitment and training comprehensiveness. Further, this research has the potential to help academicians to understand the antecedents of EB leading to organisational development. 2019, Emerald Publishing Limited.