E-learning adoption based on gender differences: Insight from India

Abstract

Aim of this study is to explore the adoption of e-learning across gender. This study identifies how the factors influence e-learning adoption based on gender. The theories pertinent to gender difference are reviewed. Using a quantitative questionnaire survey method, 425 responses were collected from various higher education institutions from southern India. Using this data set acceptance of the hypothesis on e-learning adopted among different gender was statistically reported. Partial least square-structure equation model (PLE-SEM) is carried out to find the similarities and dissimilarities among male and female users in e-learning adoption. The current research focused on two dimensions: learner and technology. Further research can focus on the economy, religion and other possible factors. Earlier studies less reported on influence on the e-learning adoption based on different genders in India. Therefore, the current study focus on gender-based e-learning adoption in the Indian context. Copyright © 2020 Inderscience Enterprises Ltd.