Delivering LBA with LBS using service-oriented architecture

Abstract

Location-Based Advertising (LBA) is the most happening and latest thing in the marketing process. LBA provides advertisements (ads) based on the mobile user's current geographic position. LBA becomes more effective when advertisements are made available to mobile users according to their choice and taste. This paper covers a simple pull based LBA system which is integrated with a Service-Oriented Architecture (SOA) based Location-Based Services (LBS) system. This system is implemented using open standards based Web services technology which supports dynamic discovery and interoperability. This is a special kind of system which allows service providers to publish both services and their advertisements together at one place. The proposed system is demonstrated using a restaurant finder mobile application. � 2012 IEEE.